Interactivity Online

During our week 6 workshop, we were asked to find 5 internet resources and analyse their voice, their interactivity with their audience.

Here’s what I found …

1. Tyler Ward Music Youtube Channel

• Watch, like, share and comment on his videos
• Direct and positive voice, one voice
• Be his label and help contribute money
• Discovering other artists due to his collaborations
• Links to other social media accounts
• Relaxed, happy and inspiring tone of the site

2. Ellen DeGeneres Facebook Page

• Watch, like, share, tag and comment on her videos and photos
• Funny, entertaining and positive voice, multiple voices
• Greater insight and interviews from things that have recently gone viral
• Happy, positive and encouraging feel
• Links to other social media accounts

3. Tori Kelly Instagram

• Watch videos
• Like, share and comment on her videos and photos
• Links to other social media accounts
• One voice, very easy going
• Happy, energetic vibe

4. Ella Eyre Twitter

• Access to videos, photos and tweets
• Follow
• Reply to comments
• Retweet tweets
• Tag
• Liking
• Learn about who she is – bio
• Viewing trends
• Outgoing website

5. Olivia Escuyos SoundCloud

• Follow account
• Share audio
• Like and comment on audio
• Report the tracks shared
• Categorising genres
• Links to other social media accounts
• Chilled vibe
• Seeing what she likes and has re-shared

 

All 5 resources that I came across were all related to music and entertainment of some sort. They all involved similar interactivity and participation such as simply following, liking, tagging, commenting, sharing, categorising … etc and aimed for a very positive and exciting vibe. However they differentiated from each other for obvious reasons i.e. their identity and what they were trying to share (own unique work). Overall, all 5 websites are really inspiring and are links that I love exploring and discovering new things on. You should go check them out

WEEK SIX

Technological Determinism

Refers to how technology shapes culture, how it conveys information and that it’s the main social change.

Pros

• Gives insight into the specific properties of technologies

Cons

• Cause-and-effect thinking
• “treats technologies in isolation”
• Reductionist

Cultural Materialism

The internet is commonly considered to have “profound real and potential effects on social relations, everyday life, culture, politics, and other social activities.”

Pros

• Views technology in relationship with those who use it
• Sees the diverse nature in how technologies work
• Embodying

Cons

• Cause-and-effect
• Only considers cultural factors

 

Poststructuralism

Studying “technologies beyond their form to see how they function in various contexts.”

Pros

• Adaptable and open to change
• Embodying